If you’re looking for another quick read such as “The Go-Giver” that was reviewed last month, I would highly recommend “Raving Fans” by Ken Blanchard and Sheldon Bowles. The subtitle of the book “A Revolutionary Approach to Customer Service” in no way overplays the impact of having raving fans for your business. Don’t be deceived by the shortness of this book and the quickness in which you will read it. It delivers a powerful punch that will likely make this book become required reading for your employees, and you will likely revisit it and its philosophies often.
In this book, written in parable form, you will follow the story of a new Area Manager who learns important lessons from various businesses (via his fairy godmother, Charlie [and no, that is not a typo]) who have developed the 3 D’s (decide, disover, and deliver) and in turn, created raving fans, to make their business a success. You will learn the importance of having raving fans because (as the front cover of the book states) “satisfied customers just aren’t good enough”. The story will engage you and it will call you to action. By applying the concepts presented in this book, you will see a positive impact in your business.
Grab this book and invest the small amount of reading time you’ll need. It’s a good use of your time, and your business will thank you.