In his book The Fred Factor, motivational speaker Mark Sanborn recalls how his postman Fred made such an impact on him that he began using him as an example in his talks on how to deliver over-the-top service regardless of the task. Sanborn tells the story of how Fred took a seemingly mundane job (delivering the mail) and made it special by caring for his customers and bringing commitment and creativity to his daily routine. According to the author, “being a Fred” means having the desire to turn the ordinary into the extraordinary, thereby making a difference in the lives of others. In addition to the real Fred, Sanborn describes other “Freds” he has met during his travels and lays out simple steps each of us can take to have a positive impact on our own lives. The underlying message of this book seems to be: follow the Golden Rule, or treat others as you would like for them to treat you. Everyone has the choice to be an asset or detriment to those around you, and everyone has the ability to re-invent themselves. Sanborn points out that this decision can be life-changing and doesn’t have to cost a penny. It is simply the decision to be exceptional, regardless of what you do. With the economy providing a challenging time for many of us, this book has the potential to make a dramatic effect on the attitudes of those who desire to keep their head held high. The suggestions in the book go much deeper than “be nice to others.” The message is that we should strive to bring out the best in ourselves and others we come into contact with, because it’s the right thing to do. Do the right thing for your future and pick up a copy of this simple to understand, quick read. After absorbing the info and taking the suggestions to heart, you’ll start to think of others that need to be more “Fred-like.” This is the kind of book that would make an excellent gift for clients, friends, employees or business associates. You can find out more about the Fred Revolution at www.fredfactor.com.