This month’s book review is “The One Minute Entrepreneur” by Ken Blanchard, Don Hutson and Ethan Willis, the latest in the One Minute Series, which consists of powerful but succinct lessons for managers, leaders, salespeople, and teachers. In keeping with tradition, the book is written as a parable, following the trials and tribulations of a couple who go into business for themselves, and the advice they receive along the way. Blanchard, who is probably best know for his book “Raving Fans” points out that while the story is fictional, several of the advisors in the book are real people. The beauty of the One Minute Series (and this book in particular) is that the authors are able to share valuable lessons using very short, powerful nuggets of wisdom without going into unnecessary detail. The entire book, like others in the series, can be read in one sitting. Thomas Jefferson once said, “The most valuable of all talents is that of never using two words when one will do.” That is the beauty of these books. The lessons are presented in a straight-forward manner, with little or no fluff. Like most good advice, the info seems simple, also elementary, but that does not mean it is easy to implement. Most of the information contained is not earth-shattering or new, and many readers will probably miss the point that being a successful entrepreneur is all about the fundamentals. If you’re looking for a book full of short-cuts and secrets, look elsewhere. However, this book should be on the short list of must-reads for anyone thinking about or just going into business for themselves.